Have you ever seen a founder pay an agency every month, receive the reports on time, see all the tasks marked as done, and still feel like nothing really moved?
I think this is why more eCommerce founders are starting to look at performance-based marketing agencies. Not because traditional agencies are always bad. Sometimes they do exactly what they promised. The problem is that “we completed the scope” and “the business actually grew” are two very different things.
That difference matters a lot in eCommerce, where growth is rarely just about one ad campaign or one email flow. Sometimes the real issue is the offer. Sometimes it is the product page. Sometimes it is the creative angle, the customer journey, or simply how fast the team reacts when the data is telling them something is wrong.
This is where revenue sharing starts to feel interesting. If the agency only truly wins when the business wins, the relationship naturally becomes more focused on outcomes, not just output.
Of course, not every brand needs this model. But if you are choosing between a traditional agency and a performance-based marketing agency, this is a good place to start thinking about the difference.
Read the full breakdown here:
https://impmarketing.co/why-a-performance-based-marketing-agency-attracts-ecommerce-founders/